SS12 celebrates the official launch collection of She Died of Beauty, created by longstanding friends supermodel
Erin O’Connor & stylist Kate Halfpenny.
Unveiling a more iconic version of the existing brand, this collection strengthens the original design concept by adding an extra air of confidence and uniqueness “the only thing we should have in common are our differences and celebrating individuality is core to our brand”.
This season the range of playful typographic tees and bags have been extended by twisting the signature statement into something “living” with new descriptive words added including love, glory and shopping “she lived for love being our new favourite!”
The brand has a close working relationship with SEWA, a women’s charitable organization based in India, and each product is lovingly created with a sense of purpose using ethically and organically sourced materials “ after all there’s no reason why style and conscience can’t co-exist!” say Erin & Kate.
Born out of a close friendship and creative collision; She Died of Beauty provides a signature style, which is witty, purposeful and un-apologetic.